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Sports and entertainment properties can seem like an easy sell for marketers. Brands in this space can play a major role in how people define and express their personal identities, as well as impacting how we shape and experience our society, at large. And, as our collective passion for popular culture expands, we are coming to expect greater access to the athletes and entertainers we love – a trend simultaneously accelerating digital media innovation, fueling development of more live experiences, and driving more engaging storytelling on all platforms.

But just because sports and entertainment content is in high demand doesn’t mean it’s easy for marketers in this industry to find and engage the right audience for their content or drive casual fans to support their viewing habits with their hard-earned cash.

If you thought marketing sports and entertainment was all fun and games, there are a few things you should know about what it takes to win loyal fans and influence purchases in this landscape.

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